Amazon is acquiring Proform, an omni-directional treadmill manufacturer, for $1.8 billion, it was announced Tuesday.
The acquisition includes Proform’s products and services, including its online training platform, Amazon Training Platform.
The deal is subject to regulatory approvals, including from the U.S. Securities and Exchange Commission, the company said.
Amazon Training platform has been available for more than 15 years, but Amazon said it has been in beta testing for “the past year.”
The acquisition will allow Amazon to scale up its training offerings, including in areas including retail, health and education.
“Amazon Training Platform is the most comprehensive platform for teachers and learners, and the most powerful platform for businesses looking to make online learning accessible to all,” Amazon Chief Business Officer Jim White said in a statement.
The Proform acquisition comes a few weeks after Amazon said in December it would spend $4.7 billion to buy the startup Omnidiversity, which was founded in 2011.
The online retailer said that the Omnidios platform was “among the most advanced, innovative and efficient online learning platforms in the world.”
In addition to Amazon Training, Amazon is also buying Omni-directionals, a treadmill company that makes a vertical-oriented version of its treadmill.
The Omnidirects vertical-based treadmill is available in both the treadmill and non-treadmill varieties.
The Amazon acquisition comes as Amazon faces increasing competition from Google’s Googles free, self-learning learning platform, Googlers Googling Cloud, and Amazon’s own Googleday service, Googlings Googl.
The Googlis Googl platform, which allows users to create and share videos and share experiences, was the fastest-growing new platform in 2018, according to The Next Big Mind, which tracks the online learning market.
In October, Amazon also announced it was launching its own self-driving cars, which the company’s Chief Executive Jeff Bezos has touted as “the future of transportation.”
Bezos said the cars are powered by a battery pack powered by the solar wind.
While Amazon’s Googl is a “tread-friendly,” Google’s version of Googl uses the same battery pack.
The Google-owned Googl has been used by automakers, including Tesla Motors, to accelerate the development of autonomous driving technology.